Identify target customers and analyze and understand their needs and desires.
Define your offering's value proposition and positioning.
Identify the right target customer segment, and create a go-to-market strategy and integrated marketing campaign.
Define key performance indicators and analyze the results.
By the end of this class, you will understand how to assess the competitive playing field, understand your competitor’s brand position, and map your own organization’s position, strengths, and weaknesses, to create or capture competitive advantages.
What you'll learn:-
Marketing methods to help you identify successful strategies and tactics
How to apply marketing frameworks to real-world business problems
How to create strategic, research-based marketing plans
How marketing skill sets support your role as a successful manager/ leader